APRA-NY offers many avenues for the education of our members.  Our mantra, “Share the Knowledge” is part of everything we do.  Check out our calendar of upcoming programs.

    APRA-NY 2020 Conference

    October 15, 2020
    8:00 AM - 5:00 PM
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    Join us VIRTUALLY to share the knowledge

    Join us for the premiere one-day conference for fundraising professionals in Upstate New York. This one-day virtual event will feature workshops, lectures, seminars, and professional networking. Save the date and join us in October 2020!

    APRA-NY Annual Sponsor

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    Conference Access

    Details will be provided a few days leading up to the conference day with instructions for accessing the various sessions that will be available. We will be using Zoom for this conference. More details will be provided to registered attendees.


    CONFERENCE AGENDA - will be updated soon!

    Please be patient as we work with our speakers to rearrange the schedule as we move the conference virtually for October 2020. Thank you!

    Thursday, October 15, 2020

    8:00 a.m. – 8:15 a.m.

    • Welcome remarks and APRA-NY update from Patti W.

    8:15 a.m. - 9:15 a.m. - Keynote Session

    • TBD

    9:30 a.m. – 10:30 a.m. - Session Group #1

    • Session: “Writing and Analyzing Contact Reports”
      Speaker: Joe Stabb, Ph.D., TE, APR, ACUE
      Are your contact reports written correctly? Do you have a method for analyzing the content in your contact reports? Contact reports and donor contact information can be an essential resource and provide a wealth of information. In this session, you will be presented with an method for collecting data in contact reports, best practices for writing contact reports, and how to analyze the data in a contact report for better gift officer and fundraising metrics.

    • Session: “Customizing Your Stellar Fundraising Stories to Succeed in Grant Applications”
      Speaker: Diane H. Leonard, GPC, CSPO, CSM
      You likely have a favorite story that you use in your fundraising whether in annual appeal letters, social media, or annual reports. Yet have you found that you struggle with naturally integrating the story into your grant applications?

    • Session: "An Introduction to Visualizing Spacial Data with Maps"
      Speaker, Nicholas Hepler, Information Technology Specialist II, New York State Office of Information Technology Services, GIS Section
      So, you want to create maps of your data to help gift officers, plan events, and identify prospects? Get an introduction to geo-spacial software, best practices for data preparation, and best practices for using maps to tell a story and make data-based decisions.

    10:30 a.m. – 10:45 a.m. - Break

    11:00 a.m. – 12:00 p.m. = Session Group #2

    • Session: ”Young Professionals Program”
      Speaker: Lisa LaTrovato
      How a Young Professionals Program can attract new donors, create a pipeline for future board members and help spread the mission of your organization.

    • Session: “Tips and Tricks to Search the Website for the Prospect Researcher”
      Speaker: Roger Magnus
      The website is not set up well to do prospect research. In this workshop, we will explore innovative tips and tricks to make this free information-rich but search-complex -site to work for you. We will explore the different interfaces and the different types of individual information available for public company insiders and investment advisers and how best to navigate them.

    • Session: "Smarter, Faster, Stronger: Meet the New iWave"
      Speaker: Dawn Galasso
      You spoke and we listened. The abundance of research requests is overwhelming. The donor information you need is hard to find. Identifying prospective donors and crafting the right capacity are key to driving your nonprofit’s mission, but it takes time and skill. Technology will never be “smart enough” but coupled with the human touch, prospect development can take on a whole new role in fundraising. Join iWave as we unveil a new iWave, built on next-generation architecture that features a fresh modern design and intuitive layout. Built for researchers by researchers. Are you ready to work smarter, faster, and stronger?

    12:00 p.m. - 12:15 p.m. - Break

    12:15 p.m. – 1:30 p.m. - Keynote Session

    • Andrew Schultz, Director of Data Science, Benz Whaley Flessner

    1:30 p.m. - 1:45 p.m. - Break

    1:45 p.m. – 2:45 p.m. - Session Group #3

    • Session: “Analyzing Email Data to Identify Donors”
      Speaker: Joe Stabb, Ph.D., TE, APR, ACUE
      Our organizations send numerous mass emails on a frequent basis to communicate with various target audiences. Recipient engagement with the email and contents could identify potential donors with an inclination to support your organization. During this session, the presenter will teach you how to gather the data points and analyze the information to identify potential new donors.

    • Session: “Let the Bird Fly: Working Remotely in a Caged Environment”
      Speaker: Bill Powers
      Have you dreamed of a day when you don’t have to get on a crowded train/bus or drive 50 miles in all kinds of weather to get to and from your job? If so, this session is for you. The session will examine the key steps needed to take to set up a remote option for research, even in environments that are still stuck in 1990.

    2:45 p.m. – 3:00 p.m. - Break

    3:00 p.m. – 4:00 p.m. - Session Group #4

    • Session: “Engaging Millennials to Raise Big Money”
      Speaker: Alyssa Wright
      Currently, an over $42 trillion in wealth transfer has already begun in high-net worth families across the country. With the next generation poised to inherit this wealth, building strong relationships with millennial donors is key to creating a robust fundraising strategy. In this interactive and informative workshop, attendees will learn how to go beyond traditional fundraising strategies to engage, retain, and inspire millennial donors.

    • Session: “Go Beyond Google, How to Use Library Resources For Your Fundraising Research”
      Speaker: Juan Denzer, Librarian, Syracuse University
      Looking to do prospect research? Do you find yourself just using Google? Did you know there are library resources beyond Google? Are you aware that taxpayers have access to the library resources at universities? Learn how to access library resources, which databases to search, and access them. Learn how to get help from librarians. This session will introduce you to tips and guides on how to research and gain access to the same resources that university researchers have on and off-campus.

    • Session: "Analytics Throughout Your Campaign, An Overview"
      Speaker: Marianne Pelletier
      In the current environment where analytics tools are being invented every day, one can drown in all the options. In this session, we walk through analytics for any kind of campaign to bring together old and new techniques that will help your shop meet the campaign goal.

    4:00 p.m. - 4:15 p.m. - Break

    4:15 p.m. – 5:15 p.m. - Keynote Session

    • Keynote: "To Affinity and Beyond: A look at the Value of Understanding a Donor’s Connection to Your Mission"
      Speaker: Dawn Galasso

      Historically, prospect development had an overarching focus on wealth. But in an evolving nonprofit world, where charitable donations are stagnant and the number of individual donors is decreasing, wealth alone is no longer enough. Finding new gift prospects with a history of giving to causes similar to yours is critical to saving you time and focusing efforts on your best prospects. Join us as we dive deep into the value of understanding a prospect’s affinity. We’ll cover tips and strategies you can use to include affinity in your wealth screening and prospect research as well as the process to identify prospects who have the greatest potential in becoming major gift donors.



    $0.00 APRA-NY Members

    $0.00 Non-members of APRA-NY. Includes conference attendance and membership for one-year.